BOCH JEWELS
Hollywood has got a new hobby. Traditional brilliants, presented by Harry Winston and Fred Leighton, are replaced with trade mark Bochic, or Bohemian Chic. Angelina Jolie has become the main adherent of charming things in vintage style Bochic jewels. Recently, for example, she has given a 22-karat golden necklace with brilliants on sale at charitable auction in favor of starving children of Africa. This news has bypassed all newspapers and world magazines - from political to glamour- and has forced to discuss not only a noble act of the actress, but also advantage of Bochic jewels.
So, why this trade mark has become so popular among Hollywood stars (Hilary Swank, Halle Berry, Sandra Bullock, Anjelica Huston, Minnie Driver and others)? Designers Miriam Salat and David Aaron Joseph have caught modern moods in the “higher” Hollywood society - aspiration to democratization, environment protection and charity …
It also explains interest in ethnic motives - Miriam takes inspiration in ancient Indian and Latin American jewels, pure (only 22-karat gold) and alternative materials (along with precious metals and stones in semiprecious stones are used in Bochic jewels).